Mobile Responsiveness is Important!
But first off, what is Mobile Responsiveness?
Basically, it means that the layout and content of your app website will change and respond to the screen size it is being viewed on. With mobile responsiveness, your app website will automatically respond to correctly fit the device.
There are many screen sizes out there but the biggest change will happen between laptops, desktop screens, phones, and tablets. Mobile responsive design will help shrink the content of your site to fit the proper size of the screen that the user is viewing your site with.
Why should you have mobile responsive design with your app website?
As a developer who is trying to have as many customers as possible, you need to make the website experience as simple as you can for your potential customers. You want your site to automatically adapt itself to the user so that the user doesn’t have to do any extra “work” themselves.
There are two ways to work mobile responsive design into your app site:
Content Layout Optimization: A lot of people are starting to view websites with their smart phones, which means they are working with a very small screen – sometimes smaller than four inches. A lot of the times, the site will just shrink to fit the screen, which can be good for an overall view of what they would see from a laptop, but bad if they are trying to find a specific button or information on your site as they’ll need to zoom in with their fingers, as if they had a magnifying glass to scour the information. to optimize this, you’ll need to figure out what are the most popular parts of your home page that people often click on and then make them bigger or move them around to better suit someone using a smaller screen.
Content Adaptation: This would also take some future hindsight to forecast what people would be looking for on different devices. For example, if someone is looking for a coffee shop on their phone, they are likely looking to visit the cafe very soon. They are probably looking for the address, phone number, menu, and hours of operation. If your main site is filled with pictures of customers, cappuccinos, and desserts, this will likely frustrate the customer as they try to navigate using such a small screen. In this case, you could provide a mobile-ready screen that displays only the information most people are looking for with a button at the bottom that gives them the choice of a full-screen experience should they choose.
If the person is visiting your coffee shop website from a laptop, they are probably just seeing what your about, what you offer, the atmosphere, and if they want to visit you at some point in the future. For this, the full website experience is better because they can browse pictures and imagine what the experience would be like.
These are just potential forecasts so you would need to use your own judgement for your business or application. Building a mobile responsive design will automatically take care of this for the customer without you having to build different versions of your app website.
Since your developing apps for certain devices, it’s probably best to optimize your app website for those specific devices as well. If your creating an app for the iPhone, it’s likely that your potential customers will be viewing your app website from the iPhone as well, which means your site should be optimized specifically for the iPhone or at least, responsive enough to give the user a pleasant experience and cause them to buy.