“What get’s measured gets managed” – Peter Drucker
Analytics is important with anything you do in business. You need to be able to know what is happening with your customers in order to test things and improve your marketing and other facets of the business. With apps, it’s no different. You want to know how long your customers are using your app for on average, how many active users you have each day, and the most popular screens for your app. With location analytics, you can can even see where your customers are when they are using your app.
Analytics will be a key component to the success of your app business. What would a business look like without analytics? We’ll, imagine having a successful campaign where thousands of people download your app on day one. Your excited about the money flowing in and obviously you’d like to repeat it. Only you don’t know anything about why or how it happened.
How will you repeat if you don’t have any information about what happened? You don’t know where your customers were coming from, how long they used your app for, or what keywords they were searching for. You don’t know anything. Similarly, if your marketing campaign fails, you want to know why so that you can change things and test it again.
This is why Analytics is important.