Mobile, gaming and applications…the words that turn eyeballs into $ signs. We instantly think of Angry Birds and the massive market share that game has earned. Heck, I’ve seen Angry Bird t-shirts for sale at history museums in Malaysia. It is everywhere. It’s no wonder we all want to know a little about the mobile gaming industry.
First off, the mobile gaming industry is worth an estimated $800 million yearly. People are downloading games on all sorts of devices including phones, tablets, Android, iOS, and more. Also of interest, it’s not just kids playing games either…it’s spread across all ages. Some studies show that the highest percentage of mobile gamers are actually aged 50-59 with second place going to 30-49 year olds. I thought it was strange too.
Mobile gaming apps are turning gamers on because it allows them to play games from anywhere. They don’t have to be sitting in front of the TV or sitting somewhere with their big gaming computer. They just need their phone or tablet and away they go. Another reason is because a lot of gaming applications are free.
A lot of games are free because it’s simply getting cheaper and cheaper to create them. On top of this, developers can make money through in-app advertising, which can sometimes be more profitable than charging for the game in the first place. Advertisers love it because it’s a relatively inexpensive way to reach consumers on a 24/7 basis.
So if your a developer, specifically with games, you should be getting in on this market. It’s a market that represents significant earning potential especially if you already know a lot about games. The mobile gaming industry is growing each and every year, which makes it a market worth taking a look at. As smart-phones get smarter, they will be equipped with better technology, which will be welcome better games. With games ranging from free to only $10, it puts a big question mark in the air for those making games for big systems like Xbox and Playstation.
What do you think? will the mobile gaming industry elapse the big-game industry like Playstation and Xbox?
Some articles are already stating that the mobile gaming industry is killing the console industry but advancing the gaming industry as a whole. Just check out this article by Wired.
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